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Andy Clark's Practice Building offers business coaching, workshops, ideas, inspiration and practical advice for Opticians who want to improve their performance, maximise their profits and enjoy an easier life.

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Would your patients trust £70 spectacles?
25 Apr 2012 - 9:37am

As the groups mentioned in the article below share circa 75% of the UK optical market, the remaining 25% needs to think very carefully about how their own database is responding to the onslaught of messages like it and take action to reduce their impact.

Not that long ago the split was 50:50 not 75:25, doing nothing is not a viable option.

http://www.dailymail.co.uk/health/article-2134165/Can-trust-70-specs-sup...

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Thank you!
23 Apr 2012 - 12:43pm

The Dry Eye Project won the Optician Awards!

A huge thank you and well done to the team.

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Marketing the Secret Sauce
29 Mar 2012 - 2:36pm
See video

92 second video - click the image

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