Practice Building Limited
VIPx Website Privacy Notice
Practice Building Limited (“PB”) is committed to preserving the privacy of all visitors to https://agmarshalloptometrists.co.uk (the “Website”). We know that you care how information about you is used and shared and we appreciate your trust in us to do that carefully, sensibly and lawfully.
Please read the following privacy notice to understand how we use and protect the information that you provide to us.
By using the Website, you agree to the collection, use and transfer of your information under the terms of this notice. If you do not accept the terms of this notice you must leave this Website immediately and you may not use any of the services we provide on the Website.
Practice Building Limited
Practice Building Limited is a private limited company incorporated in Scotland with company number SC212182 having its registered office at C/O Wright, Johnston & Mackenzie LLP, The Capital Building, 12 - 13 St Andrew Square, Edinburgh, Scotland, EH2 2AF.
Data Protection Officer
PB have appointed a data protection officer (DPO) as we take your personal data and your rights in relation to such personal data very seriously. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us or our DPO using the details set out below.
Our full details are:
Full name of legal entity: Practice Building Limited
Name of DPO: Andy Clark
Email address: firstname.lastname@example.org
Postal address: Practice Building Limited, c/o Wright, Johnston & Mackenzie LLP, The Capital Building, 12/13 St Andrew Square, Edinburgh EH2 2AF.
Telephone number: 0800 840 3988
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
As you interact with our website, we may automatically collect: internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website (“Technical Data”) about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
The Technical Data is the only Personal Data we collect about you directly from the Website.
We may collect further personal data (including name, email address, phone number, address, work address i.e. “Contact” data) if you contact us by phone, email or otherwise.
We do not collect any “Special Categories of Personal Data” about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
This website is not intended for children and we do not knowingly collect data relating to children.
How is your personal data collected?
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Personal Data by filling in forms (online of offline) or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- apply for our services;
- request marketing to be sent to you;
- enter a competition, promotion or survey; or
- give us some feedback.
- Automated technologies or interactions. As stated above, as you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns.
- Third parties or publicly available sources. We may receive personal data about you from various third parties including analytics providers based outside the EU;
How we use of your information
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation.
Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us via email (email@example.com) or phone (0800 840 3988).
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Type of Data
Lawful basis for processing
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy Notice
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how users use our products/services)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you
Necessary for our legitimate interests (to develop our products/services and grow our business)
Persons/organisations to whom we may give personal data
We may share your personal data with:
- any third parties with whom you require or permit us to correspond;
third parties we work with in order to provide you with the services we provide including but not limited to:
These third-party companies are only permitted to process your data for the specified purposes and in accordance with our instructions.
- our insurers; and
- other appointed professionals or agents of yours.
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We will get your express opt-in consent before we share your personal data with any external companies for marketing purposes.
You can manage your preferences by clicking the link on the bottom of any email that we send you.
You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.
Change of Purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please Contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We may transfer your personal data to third party providers (e.g. Kartra, Monday.com, Dropbox, etc) who may process and host your personal data outwith the European Economic Area (EEA). Other than this we do not transfer your personal data outside the EEA.
We are not in control of the third parties who may transfer your personal data outwith the EEA.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
For the avoidance of doubt, we do not store credit card details.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. These rights include, the right to:
• request access to your personal data.
• request correction of your personal data.
• request erasure of your personal data.
• object to processing of your personal data.
• request restriction of processing your personal data.
• request transfer of your personal data.
• right to withdraw consent.
For more information on your rights please visit the Information Commissioner Officer’s website (www.ico.org.uk)
If you wish to exercise any of the rights set out above, please contact us at firstname.lastname@example.org or by phone on 0800 840 3988.
No Fee Usually Required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What We May Need From You
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time Limit to Respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.