Click the video to find out how.

New Challenges Need New Solutions.

• Practices all over the country are reporting that the cost-of-living crisis is causing patients to hesitate before attending, and when they attend they are more reluctant to purchase, and when they purchase they spend less.
• They are also reporting that recall isn’t nearly as effective as it used to be. 
• And if that's not bad enough, rising costs are forcing practice owners to either push prices up at a time when their patients are becoming very sensitive to how much things cost, or take the price hikes on the chin and reduce their margins.
• And to cap that, their teams are understandably looking for a pay rise because their wages aren’t keeping up with the cost-of-living increases.

Feeling overwhelmed by all of the things you could do?

• Maybe you could attempt to copy a model that works for a different person, in a different practice, in a different location and hope it will work for you.
• Maybe you could force your current patients to choose between accepting a different service or going elsewhere.
• Maybe you could send more recall, - "It's 10 years since your last test!"
• Maybe you could "do" more on Facebook.
• Maybe you could get a consultant to come and write a report, and maybe you’ll even do a couple of the things it says.
• Maybe you could go more upmarket. 
• Maybe you could try special offers, but what will they do to your bottom line?
• Or maybe...

It's Time to Treat Your Practice Like a Patient.

When your patient has a problem

• You review what’s going on.
• You investigate the situation.
• You collect reliable data.
• You consider the options.
• You formulate a plan to resolve the issue.
• You make sure that the plan is implemented.
• Job done!
• You even make it look easy!

What if you cared for your practice in just the same way?

On day 1 we'll show you how to-

• Review what’s going on.
• Investigate the situation and collect reliable data.
• Interpret the information.
• Explore your options.

On day 2 we'll show you how to-

• Decide what to work on right away.
• Formulate a plan to get the job done.
• Make sure that the plan is implemented. 

"It brings structure and focus to the day to day running of my practice" "

- Stephen Rea - Stephen Rae Opticians.

The Profit Projects

Learn six groups of tried and tested profit-building projects.

Understanding and properly implementing them lies at the heart of a healthy bottom line.

We'll show you how they work and you will have plenty of opportunity to make your plans.

"The profit project has allowed me to focus on each area of my business and maximise my profit"

- Nishi Maini, Surrey Opticians.

Essential Tools, Training and Support.

We'll help you to make plans and choose the tools, training and support you need to build your ideal practice. We're pretty sure that it's the most comprehensive business building resource available to Independent Optics anywhere.

GOLD CLUB MEMBERSHIP OPENS THE DOOR TO EVERYTHING ELSE.

Train your team to recommend more.

 Increase your sales and customer satisfaction by recommending more of your products and services without ever being pushy.

Now available online and on demand so you can train your whole team as often as required.

THIS AWARD-WINNING TRAINING IS INCLUDED AT NO EXTRA CHARGE!

Roll Out Fabulous and Affordable Marketing!

Prêt Campaigns give you easy access to some of our most successful marketing messages, in your chosen style and colour scheme and with complete media packs for as little as £99.

Full access to Prêt is included in your membership.

ATTRACT MORE OF YOUR IDEAL PATIENTS ON A VERY COST-EFFECTIVE BUDGET.

Actively Engage Your Database.

VIPx - builds stronger relationships, inspires your patients to enjoy wearing multiple pairs of spectacles and to take the best care of their eyes with bespoke eyecare.

VIPx MEANS MORE PROFIT PER PATIENT.

Make Your Practice Run Like Clockwork.

A Big M Manager -

makes a struggling practice perform, makes a demotivated team raise their game, and takes the pressure off a tired, overloaded boss.

HELP YOUR MANAGER TO HELP YOU.

Create and Roll Out a Strategic Marketing Plan

The Studio Team -

will work with you to create bespoke campaigns that are totally aligned with your Master Plan for your practice and make you stand out from the crowd.

AGENCY QUALITY WITHOUT AGENCY PRICES