"It's exactly what we all need right now."

- Annica Clark, Clark Family Eyecare.

Practice owners are facing new and very real challenges.

• Practices all over the country are reporting that the cost-of-living crisis is causing patients to hesitate before attending, and when they attend they are more reluctant to purchase, and when they purchase they spend less.
• They are also reporting that recall isn’t nearly as effective as it used to be. 
• Rising frame and lens prices are forcing practice owners to either push prices up at a time when their patients are becoming very sensitive to how much things cost or take the price hikes on the chin and reduce their gross profits.
• And to cap that, their teams are looking for a pay rise because their wages aren’t keeping up with the cost-of-living increases.

We will show you how to unearth your hidden profits

by properly applying sound business principals,

by making decisions based on good data, and

by making sure that you get the job done.

We’ve been unearthing hidden profits for our clients for over 12 years now and we think we know all the best hiding places. For the Profit Project we’ve created a diagnostic system to show you where your hidden profits might be and an extensive support system to give you tools, training, and support while you go to work on your bottom line.

It's a 3 Step Success Cycle.

First, we will help you to create a detailed picture of where your profit is coming from so we can identify where your additional profits may be hidden.
You'll be provided with two essential scorecards that record how well your business is performing and show you where your opportunities lie.

Then, we’ll help you decide which projects to get to work on. We’re big fans of going for the quickest, easiest and, most of all, the biggest wins first!

And then we'll help you create a plan for your projects and set you up with tools and resources to get the job done.

Then you'll go to work.
Just two or three hours a week may be all you need, and you won’t be on your own.

You’ll have access to our comprehensive toolbox, the PB Studio and a Profit Project Mastermind session every Wednesday afternoon.

Projects to fine-tune your practice and get you MORE...

The Profit Project isn’t about making profit for profit’s sake. 

The Profit Project is about giving practice owners more options.

Options that build secure practices,

Options to build their dream practices,

Options to enjoy better lifestyles and

Options to ultimately sell their practices for a better price.

If you suffer from having too many ideas and not enough implementation, then this is for you!

We will help you find your big and easy wins and once that’s done it’s easy to decide which project to work on.

And then, when you’ve got that one done, we’ll help you find your next.

How hard or fast you work is up to you, but we’ll be with you every week to check your progress, answer your questions and celebrate your successes.

Setup 1 - Options Planning

Options Planning creates a clear picture of where you want to be and makes the journey much more compelling.

Setup 2 - Scorecards

In the first month, we will work with you to set up tools that will help you review your current profitability.

They will become the foundation of your decisions and plans.

As a Profit Project Member recently said "Managing a practice without scorecards is as professional as managing glaucoma without a tonometer!"

Setup 3 - Find Your Big 3

Then we'll help you to pick your Big 3 projects, the projects that will make the biggest improvement in your profitability in the net 90 days.

Then it's time to get going

We will help you plan each project with detailed steps and timelines and provide you with any tools that we have developed for that particular task.

90-Day Planning

There will be a 90-day online planning session at the start of every quarter where you will review your progress and plan your next Big 3 projects. 

Weekly Support

These weekly group sessions will keep you on track, and offer advice, encouragement, and practical assistance, tearing down barriers as you go.

I Can Help You With That is Included!

Our clients find  that recommending more of their products and services is an easy big win, once we've shown them how to do it properly.

With I Can Help You With That Online you will be able to train your entire team, whenever, wherever and as often as you wish and it's included in the Profit Project at no extra cost.

The Profit Project Toolbox.

View training videos, see the details of your projects, and download the very latest guides, spreadsheets and other tools in the PB toolbox.

Includes Full Access to the PB Studio.

Our clients used to complain that cheap marketing design didn't work and professional, agency level, marketing was too complicated and expensive.

So we created the PB Studio. It's the home of fabulous and affordable, agency quality marketing, and you'll get full access and our lowest prices!

The Profit Project is For You

• If you will carefully step out of your comfort zone,
• If you are willing to try new, low-risk, ideas,
• If you are prepared to invest a few hours every week to work on your projects,
• If you will turn up and contribute to the weekly and quarterly sessions.
• If you can say an emphatic YES to that, we’d love you join us in The Profit Project.

Got Questions?

Click the button to book a 30-minute, no obligation Profit Project Consultation to review your business and start the hunt for your hidden profits.

Your Investment in The Profit Project is quickly covered by a fraction of your increased success.

The Profit Project is a programme exclusively for practice owners who are committed to growing their bottom lines, who are willing to go to work and are determined to make results happen. It’s included in your PB Gold Club Membership and at just £295 a month it easily pays for itself and much more.

Let’s assume that you apply some of The Profit Project activities and generate an extra £100 profit a day, that’s an extra £500 profit a week, that’s an extra £26,000 profit a year, and that’s a fantastic 802% return on your investment in your PB Gold Club Membership!

We can’t make any promises about how much hidden profit you will find, because every practice is different and the projects rely on you investing your time and effort to do the work, but we do know that you should have a lot to gain and next to nothing to lose.

Click this button to book your Setup Call.

You don't have to be a PB Member to book a call.

Your Profit Project Starts Here